Wednesday, December 8, 2010

The Appeal of Global Narratives

Global narratives are appealing, because they are directed towards something which speaks to the majority of people it reaches. It does not have to appeal to the viewer in a positive sense, it only has to affect them enough in order to be of interest. It can be anything from a hugely popular sport such as soccer, to a tragic event such as the murder of Neda. The way in which it is distributed is important. If a narrative does not receive enough initial attention, it will fade away. However, if it reaches enough people quickly enough, and is of enough basic interest, it will catch on and spread. The growth of the internet has made global narratives much more common and likely to occur. Now people in other countries can watch the U.S presidential elections, and people all over the world watch events such as the Olympics. Along with the growth of media, the definition of what is appealing has been strangely skewed. While large events such as Darfur and Hurricane Katrina still make the news, they are often placed alongside other articles describing the latest celebrity breakup. People are attracted to news of very small significance as often as those which effected many more people.

Cited:

Fischer, Annemarie. Class Discussion. “Global Media Narratives,” Binghamton University.

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