Sunday, October 24, 2010

The appeal of global narrative


The global narrative is a relative novel term in accordance with the wide spread of globalization. It exists in various forms such as newspapers, magazines and movies. Recent years, with the development of technology especially the invention of Internet, global narrative is undergoing a rocket-speed evolution. The Internet especially makes global narrative more feasible because of its simultaneous, accessible and wide-spreading nature.

Like globalization, which in its definition consists of numerous benefits such as human rights and global development, global narrative brings a lot of advantages to the world as a whole. It serves as one of the most important tools for globalization and in a way it reduces the inequality for information reception among all humans. A person now in India can theoretically receives the same amount of information as a person from Australia. Global narrative makes it possible for people from around the world to receive as well as to understand the world better.

Another important value of global narrative is its relationship with conflicts, both locally and globally. When Keys talks about “internationalization of sports”, which cannot exist without the assistance from global narrative, she mentions the capacity to “breach the rigid walls of national sovereignty with its dictates (Keys 186)”. In fact, this achievement is a result of the widespread of global narrative. By promoting a global awareness, the global narrative increases the nationwide realization of nationality. This power brings the nations together and helps them alleviating conflicts. However, it also promotes an ideology of equal and opportunity. This sometimes creates conflicts because of its unfitness within certain environments. Thanks to the prevalent ideology of freedom coming from United States, which is the primary producer of global narratives, Americanization is largely promoted by global narrative. The Americanization thus is one of the biggest engines that power the global narrative.

Work Cited:

Keys, Barbara J. Globalizing Sport: National Rivalry and International Community in the 1930s. 1st ed. London, England: Harvard University Press, 2006. 186. Print

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