Originally, Aura is an atmosphere or quality that seems to surround and be generated by a person, a thing, or a place. It’s a spiritualized thing that people can feel its presence in time and space. Nowadays, because of the improvement of human technology, people think they can actually “copy” the Aura. People now can use camera, film, video, painting, computer, internet, TV… many uncountable technical devices to reproduce the original art. The technical reproduction of people, things or places may be made, but they will never replace the real aura. “Even the most perfect reproduction of a work of art is lacking in one element: its presence in time and space.”_The Work of Art in the Age of Mechanical Reproduction (Benjamin 220) The mechanical reproduction product can present the actual image but may not present the actual feeling. Like a picture of beautiful sunshine beach, you can see it but you can never feel the wind and smell the sea. The time and space is the unique of its existence.
Even though, the copy of products will never replace the real art, people still is copying it. Although Photography and exhibition are killing the real are and making aura decay, it helps human sociality a lot. Like pictures help to keep the evidence of a crime, and it also help to restore people’s memories. (Benjamin 226)
Aura is dying. But instated, decaying of the aura helps to raise CyberAura from another side. CyberAura is a kind of aura that is online through a mass communication tool, internet. Its presence most is through videos or pictures. The same concept, people can see and hear the art but will never feel the actual presence spirit.
Work Cited:
Benjamin, Walter. Illuminations. NY: Schocken Books, 1968.
No comments:
Post a Comment