The term globalization can be defined as the expansion of societal aspects such as economy or media from a small area to a larger one. It can also describe the expanded ability to spread information from a condensed audience to a much larger one. While globalization broadens the plane of potential participants, it can also isolate others from the whole. This is just to say, that developed countries can be seen to have the upper hand in this expansion, while underdeveloped countries are left on the sidelines. But globalization does not only involve access to technology or resources, through global communication. It incorporates global health (such as HIV/AIDS), global sporting competitions, and the interdependency of the global economy. Therefore, globalization is not synonymous with westernization or imperialism. As cited in Curran’s “De-Westernizing Media Studies”, “Whether it be middle-range generalization about, for example, the influence of news sources on reporting… the same few countries keep recurring as if they are a stand-in for the rest of the world. These are nearly always rich Western societies… Yet, the universe is changing in a way that makes this narrowness transparently absurd.”
Curran, James, and Myung-Jin Park. "De-Westernizing Media Studies." Communication and Society. (2000): 1. Print.
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