AURA & CULTURE INDUSTRY.

The aura of just about everything within life itself is what gives anything importance. No matte how many times an object i.e. a piece of heart is duplicated what is most important is how it makes an individual feel, the aura that it gives off. As Benjamin states aura comes from "presence in time and space," where the object is at its original form (Benjamin 220). What I do not understand is that fact that no matter how many art is duplicated if the piece is strong enough the aura will be the same no matter what. As much as it is stated with Benjamin's piece that the essecence is lost somewhere from the original to the duplicate, all that really matters is the fact that someone is actually being inspired and decided to create a duplicate.
Cyber aura does exist because it allows the audience to experience the art. Although it is not at its authentic form it is still a form of expression and even if a little bit of aura is delivered it causes some form of inspiration. I myself am a fan of the cyber world and what it has to offer. An example that I would use is the fact that I am from New York City and 75% of the year I am in Binghamton, I use the internet as a utility to catch up and educate myself about the arts, media, and music from back home. Although it is not at is purest form its still something.

Within “The Culture Industry: Enlightenment as Mass Deception," Adorno illustrates how society is now ruled by a culture industry where humans are here to perform to satisfy the needs of the masses. I agree with some of the points such as certain regulations that are constructed by the government that are followed with no further questioning. But at the same time I believe that society, which includes all races and both gender have built their own social constructs and are just lazy because there is no fighting back.

Benjamin, Walter. Illuminations. “The Work of Art in the Age of Mechanical Reproduction.” New York: Schocken Books, 1968. Print.

Adorno, Theodor W. and Max Horkheimer. Dialectic of Enlightenment: Philosophical Fragments. “The Culture Industry: Enlightenment as Mass Deception.” Stanford, California: Stanford University Press, 2002. Print.