Institution- Jstor.org
The web resource that I chose to evaluate is one that I am highly familiar with. This web resource is called Jstor.org. I have been using this web page as a reliable resource all throughout my college career. I find it to be very helpful and easy to find the articles that I need for a research paper or simply for my benefit and curiosity. Jstor.org is very simple to use. You can simply type in a type of article you are looking for or can browse through the selection that the web page has already provided for you. I decided for this blog to look into marketing and advertising
Link 1:
Fischer Marc, Völckner Franziska, Sattler Henrik. How Important Are Brands? A Cross-Category, Cross-Country Study. Journal of Marketing Research. Online publication date: 1-Oct-2009. http://www.marketingpower.com/AboutAMA/Documents/JMR_Forthcoming/How_Important_Are_Brands.pdf. September 28, 2010. Web
Link 2:
Walsh Michael, Winterich Karen Page, Vikas Mittal. Do logo redesigns help or hurt your brand? The role of brand commitment. Journal of Product & Brand Management. Online publication date: 1-Jan-2010.
Link 3:
Pennington Julia, Ball Dwayne. Customer branding of commodity products: The customer-developed brand. Journal of Brand Management. Online publication date: 1-Jun-2009. https://secure.palgravejournals.com/bm/journal/v16/n7/full/2550131a.html. September 28, 2010. Web
All of these links helped me to better understand market researching and how it works. Jstor.org is the main reason that I was able to find all of these useful articles. The next time I must do a research paper I will be sure to use jstor.org
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