As Theodor W. Adorno noted, “The Culture Industry, Enlightenment as Mass Deception,” he states, “Nevertheless, the culture industry remains the entertainment business. Its control of consumers is mediated by entertainment.”The aura around an art work in the past was of its physical presence and which involved time and space. As technology progressed people became less focused on the physical feeling and the surrounding of a particular work of art. An example is one that involves the cyber industry. The first attractiveness of the cyber net rested on the its quick and easy method of transferring information between people through an intermediary. And this gradually became a process of entertainment where people start going online to look at things. And this physicality aura that existed in art slowly disappeared or became less of a focus. In some sense the framework of the cyber industry have been geared towards competitive each other in gaining the attention of the audiences.
Works Cited:
Adorno, Theodor W. and Max Horkheimer. Dialectic of Enlightenment: Philosophical Fragments. “The Culture Industry: Enlightenment as Mass Deception.” Stanford, California: Stanford University Press, 2002. Print.
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